Planned Parenthood has a strong history of providing the public with critical sexual wellness. Their extensive catalog of services also positions them as a reliable hub for medically accurate sexual education.
Introducing:
To increase awareness of the Planned Parenthood Sex Ed online game, we'll reskin Tamagotchi, a classic care simulation game, into a collectible genital care game called Tamacoochie. Loaded with actions needed to keep your genitals healthy, this starts the sexual education journey.
Each collectable grants access to the new educational platform.
Gamifying education has long been proven to increase lesson retention. Planned Parenthood’s innovative online sex ed program Coochie Care takes an entertaining take on the typical sexual education, while ensuring medical accuracy.
Parents will also be able to personalize the lessons accessed based on their child's age and family beliefs, ensuring appropriate exposure.
FPO
Lessons include the following topics:
Reproductive process and anatomy
Gender identity and sexual orientation
STD and sexual health
How to access Planned Parenthood services
Healthy relationships and consent
And more…
Role: Concept, Art Direction, Design, Copywriting
CW: Trevor Robertson