Looking towards the next generation of homeowners, Wells Fargo aims to attract Millennials and Gen Z to explore their home-buying and refinancing options through the Wells Fargo Prequalification Tool.
With the uncertainty surrounding current interest rates, Millennials and Gen Z are apprehensive about the affordability of their homeownership dreams. We show them that using the Wells Fargo Prequalification Tool can surprise them with how close they can get to their home goals with Wells Fargo.
Role: Concept, Art Direction, Design // CW: Grace Farag // CD: Mindy Sears | Jason Gitlin
BUT WHAT IF
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BUT WHAT IF ✨✨✨
With the target audience focused on Millennials and Gen Z, we wanted to find a way to reach them in an approachable way about Wells Fargo home buying products through the Wells Fargo Prequalification Tool.
Home ownership is a primary feature in Sims gameplay. With 61% of their players in the target market, Wells Fargo has a unique opportunity to play along.
Game on.
Targeting players in-game during home-buying activities, Wells Fargo can help players understand how they can help them get a step closer to their ownership dreams, on and off-screen.
Simply by completing the Wells Fargo Prequalification Tool, players not only quickly receive their prequalified amount but also receive the same amount in Simoleons using a custom cheat code from Wells Fargo.
When users reach the family moving screen, we’ll detect if they have insufficient funds and provide targeted messaging with an opportunity to use the pre-qualification tool.
After players submit and get pre-qualified, they’ll receive a personalized email with their custom cheat code to redeem during gameplay.
In addition to connecting our offer directly to gameplay, we’ll also take advantage of other placements in the game, such as a game-loading announcement screen and an awareness module on the home screen.
Ensuring a larger reach to players within our target.
Game-loading Screen
Home Screen
Spec
Role: Concept, Art Direction, Design, Copywriting