Gamifying life’s most confusing lessons
Gamified learning boosts retention. Planned Parenthood’s Coochie Care makes sex ed entertaining while staying medically accurate.
Inspired by popular mobile games, Planned Parenthood turns sex ed into play. Coochie Care introduces wellness topics anonymously, helping kids and parents avoid awkward conversations.
Balancing Hormones
Players will learn about all the hormones involved in getting an egg ready to go off on their big adventure. By collecting estrogen, FHA, and luteinizing hormones, players help turn an egg into a mature follicle.
The Journey to Life
To illustrate the voyage a sperm goes through, players will need to navigate through the maze of a cervix. By collecting DNA, sperm increase their chances of implanting into the egg, since only the best sperm wins.
To raise awareness for Planned Parenthood’s Coochie Care, we’ll reimagine the classic Tamagotchi as Tamacoochie, a collectible care game focused on genital health. Each collectible unlocks access to the educational platform, turning play into the first step of the sex ed journey.
Role: Concept, Art Direction, Design, Copywriting
CW: Trevor Robertson