White Claw is always a highlight of any beach or pool party, but what would it be like if you came to their water party?
Welcome to White Claw’s dance club experience, Under Current, held at aquariums across the country.
IYKYK.
Rave-style posters, along with flyers and other forms of social signalling, popped up around party markets White Claw is touring in. Their abstract designs with minimal event details are meant to create curiosity in the viewer and highlight the event’s exclusivity.
Sounds from
the deep.
To bring the party to the masses, White Claw partnered with celebrity DJs to create a playlist on social platforms for fans to play with their fun in the water.
The videos, inspired by the 90s Windows Media Player, are hypnotic graphics of ocean elements that sync with the track, creating scroll-stopping content and helping spread the word of the tour.
A little influence
To boost the word, influencer PR packages were sent out that included a portable speaker with tracks from the DJ lineup, plus a wristband to get into the experience.
Light sips.
All night long, guests will sip on exclusive, limited-time flavors available only at Under Current. The special can adds to the experience by glowing in the dark.
A night to remember.
Like all great tours, we’ll sell merch. Guests can take home an Under Current t-shirt, a valuable reminder of this once-in-a-lifetime experience.
And if that’s not enough, you can feel good about your night out, as all proceeds from the events are donated to the host aquarium to continue its environmental research.
Role: Concept, Art Direction, Design, Copywriting