KONG is made for aggressive chewers,
but your things are not.
We’re confident that you don’t have to worry about your nice things when KONG is there to help occupy those restless jaws.
But just in case… each KONG comes with insurance. Really.
KONG believes two things: You should have nice things, and dogs like to chew. Sometimes those things come together to create an unfavorable situation.
Our ads help illustrate this cautionary tale by showing relatable scenarios of dog damage and encouraging product purchase to reap the insurance KONG provides with every buy.
If your unchewables get chewed on, KONG will either replace them, repair them, or completely recreate them, as if it never happened.
You just need to register.
Once a KONG is registered, simply fill out your information, take photos of your item from all angles, and be protected from your pup’s jaws of terror.
Role: Concept, Art Direction, Design, Copywriting