space jam 2

Brief:

Space Jam is getting a reboot, starring LaBron James, in the upcoming blockbuster Space Jam 2. We needed to create a memorable experiential, digital, or PR stunt to create commotion around the largely anticipated sequel.

Approach:

The dynamic between sports commentators hasn’t changed in decades, making it stale and expected. We’ll bring in Looney Toons from Space Jam 2 as guest color commentators to help make NBA play by play more fun and unexpected. Using Hollywood magic, we’ll give the characters a seat at the TNT desk, where they’ll help with the LIVE play by play. Additionally, after each game report, we’ll release sound bites along with AR Toon filters for TikTok so users can create content to spread the word about Space Jam 2.

Results: