Homeownership seems impossible for many

Getting pre-qualified with Wells Fargo shows how possible it can be

Role: Concept, Art Direction, Design, Wardrobe, Set Design, Casting // CW: Grace Farag // CD:Mindy Sears | Jason Gitlin

BUT WHAT IF

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BUT WHAT IF ✨✨✨

People build dream homes in the Sims, but wish for real ones

Getting prequalified earns you Simoleons to build your Sims’ dream home and brings you one step closer to owning your own.

When players have low funds while buying a Sims home, a Wells Fargo prompt appears.

Game-loading Screen

Home Screen

Other activation opportunities also appear during game loading, on the home and other screens throughout the game.

After being prequalified, players receive a custom cheat code that matches their results via email, giving them a chance to understand real home-buying possibilities.

Getting prequalified earns players Simoleons to build their Sims’ dream home

Using the above spots, reskin them to Sim characters talking in Simlish about their experience of the excitment of homeownership, with closed captions in English

Spec project

Role: Concept, Art Direction, Design, Copywriting