KONG believes you should have nice things, so every KONG toy includes Chewsurance. Destructive dog owners now have peace of mind knowing that their belongings are covered and will be repaired or replaced if chewed.
In-store displays of ruined sofas, shoes, and other pricey items catch attention in high-end stores introducing Chewsurance
Billboards show exaggerated dog destruction to highlight Chewsurance's purpose
Register a KONG purchase and an item online to get instant protection and documented confirmation
Role: Concept, Art Direction, Design, Copywriting
Spec project