Kids don’t look forward to sex ed
So Planned Parenthood made it a game that entertains and educates.
Kids don’t look forward to sex ed
So Planned Parenthood made it a game that entertains
and educates.
In Choochie Care, each sex ed lesson is inspired by classic phone games:
Ovulation
Learn about the hormones involved in getting an egg to turn into a follicle by collecting estrogen, FSH, and luteinizing hormones.
Insemination
Navigate through the maze of a cervix, collecting DNA to increase the sperm's chances of implanting into the egg — only the best sperm wins.
Then we made a Tamagotchi about genital care
Take care of your genitals with Tamacoochie and start learning about the body. It becomes your key to Coochie Care.
Takeovers at Pop Mart, a top blind box store, happen across the country
Adolecent Parenting podcast features our sex ed program to 100k+ followers
Spec project
Role: Concept, Art Direction, Design, Copywriting
CW: Trevor Robertson